Category: Books
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FIR Book Review: What the Plus! Google+ for the Rest of Us by Guy Kawasaki
Listen Now: Google+ is Google’s social network, launched publicly in September 2011 following a three-month beta test phase. According to its Wikipedia entry, as of September 2012, it has a total of 400 million registered users of whom 100 million…
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FIR Interview: Philip Sheldrake and Stephen Waddington on ‘Share This’
“Social media has become an invaluable tool in my PR armoury by giving me a direct voice to speak directly to members of the media and the general public,” says Lord Sugar. “This book is a useful guide to using…
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FIR Book Club #3: Marketing in the Round co-author Gini Dietrich
Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston. Gini Dietrich is the founder and CEO of…
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FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: “It’s not about social media. Or new (or old) media. It’s about results…
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Gini Dietrich is guest for the next FIR Book Club
The next meeting of the FIR Book Club is on the calendar: Friday June 29, 2012 2pm EDT / 7pm UK / 11am PDT Gini Dietrich is co-author (with Geoff Livingston) of Marketing in the Round. Order the book (hardcover…