Category: Books
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A death is announced: the printed Encyclopaedia Britannica
A milestone has been reached in the evolution of factual reference information with news that probably the most famous of all general reference works in the English language, the Encyclopaedia Britannica, will stop making the printed encyclopedia after 244 years…
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FIR Book Review: Evangelist Marketing by Alex Goldfayn
Guest reviewer Robin Browne offers his thoughts on Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn. Here’s the description of the book: “In Evangelist Marketing, Alex Goldfayn argues…
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FIR Book Review: Stellar Presentations by Shel Israel
Trafcom News podcaster Donna Papacosta reviews Shel Israel’s new book, Stellar Presentations: An Entrepreneur’s Guide to Giving Great Talks. From the book description: “Tech start-ups are built on dreams, teams and technology. But to turn vision into reality you really…
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FIR Book Club #2: "Measure What Matters" author Katie Paine
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that…
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FIR Book Review: 101 Social Media Tactics for Nonprofits
101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description: “101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits…