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Category: Business

  • Make of Twitter what you will

    A few days ago, on December 7, I began my sixth year on Twitter. As with many things on the social web, there’s a free service that told me of the anniversary, and another one that sent me a ‘birthday…

  • The key word in Carrier IQ is ‘FUD’

    Quite a kerfuffle blew up during the past week over privacy and what happens to information about your mobile phone usage that, unknown to you, is captured on your device by logging software made by US diagnostics and analytics firm…

  • How B2B marketers use social media

    The most effective social media tool for generating business leads is LinkedIn, according to a survey of B2B marketers in the US last month. Marketing automation company Pardot carried out the survey and say they had input from “dozens of…

  • Get ready for the cookie law

    A lot of attention was focused earlier this year on cookies, those little snips of coded text that websites automatically place on your computer when you visit those sites with your web browser. The attention on cookies was all to…

  • In Defence Of Influence Metrics

    Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…