Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Business

  • Build a deep understanding of your customer, or risk irrelevance

    A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer. Much of the case made by the writer Jamie Beckland, a Digital and Social Media Strategist…

  • Taking link licensing to a higher level

    A new development in the ‘pay per click’ links licensing conflict in the UK is about to move things up a level, one designed to raise awareness among members of Parliament and which might influence the future of a system…

  • Tesco connects busy shoppers with QR codes

    One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them.  Surely you can do better than simply get a company’s regular website – too often not optimized for mobile…

  • Time to get with the mobile program

    Another sign that mobile is increasingly the way more people access the internet, bypassing traditional computers in their hunt for information, comes in a post on GigaOM highlighting the growth is usage of mobile devices notably the iPad and Android…

  • No-fuss perspectives: Social Media @ Work

    Pull up a chair and make yourself comfortable. Block out 15 minutes of your time to watch a story, a corporate video with a difference. Watch it full screen in high definition and turn up the sound a little. Ready?…