Category: Business
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Are ads in books such a bad idea?
I conducted an ad hoc and wholly unscientific poll among a handful of my friends the other day about the possibility of advertising coming to books. It produced some strong (and predictable) negative reactions. Hell freezing, dead bodies and metaphors…
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Shopkick may redefine consumer loyalty
One of the memorable scenes for me in the 2002 film Minority Report is the bit where the hero John Anderton, played by Tom Cruise, goes on the run and finds himself in a shopping mall. In the society of…
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Ten topics from a good week
There’s a distinctly autumnal look and feel to things this chilly Sunday morning as I sit at the desk in my home office with a second cup of tea of the day and my RSS reader, the digital equivalent of…
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Discuss perspectives on CSR with ExxonMobil
Can oil companies be socially responsible? asks Ken Cohen, vice president of public and government affairs at US oil giant ExxonMobil in a post on the company’s Perspectives blog. Cohen says his question is prompted by an article in Ethical…