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Category: Business

  • A social conversation in Dublin

    I’ll be in Dublin later this week, leading “New media for seasoned professionals,” a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII…

  • Campaign creativity in Latin America

    If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading. The report outlines ten companies that have done well in 2009 – nine of them…

  • FIR Live on Jan 23: structuring communication functions

    FIR Live #17 Saturday January 23, 2010 10am PT / 1pm ET / 6pm UK Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations…

  • Learn how the social web redefines business at NewComm Forum 2010

    The 6th annual New Communications Forum conference takes place in San Mateo, California, USA, from April 20-23. Event organizer Jen McClure and the organizing team have created a superb framework for learning under the theme “The Social Web: Redefining Business.”…

  • GSK’s healthcare blog doesn’t cross the line

    If you’re in a regulated industry of some kind – financial services, for instance, or healthcare – how would you use a tool like a public blog as a means to engage with people you want to connect with, and…