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Category: Business

  • Communication: Essential for CEOs

    How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially…

  • Messages from unreal people

    This graph illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to. Now add ‘clueless’ to what you think of email marketers. According to…

  • Twitter marketing: genuine works

    It’s advertising du jour in the movie and television business to use banner ads and other eyeball-catching imagery on the web to promote your new movie or TV series. Websites, too, employing all the latest audio-visual and social media magic…

  • UKPA becomes ORG Media Makers Group

    An email from Dean Whitbread, trustee at (and a founder of) the UK Podcasters Association (UKPA), brings news that the UKPA has joined forces with the Open Rights Group (ORG) in the UK, and will cease operation as a distinct…

  • Twitter 101 for business: just what you need

    Even on just a first glance, Twitter 101 A Special Guide is an online resource I’d recommend to anyone thinking of using Twitter to support their business goals. In fact, for anyone already using Twitter in business, it’s worth reading.…