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Category: Business

  • Learning from Dell’s experiment with Twitter

    Dell certainly pushed the envelope yesterday in a press conference to launch a new line of Latitude laptop computers. The event took place in San Francisco, linked to media events in London and New Delhi, and with people online following…

  • Dell pushes another envelope with Twitter

    I really like seeing how organizations experiment with social media, especially those who keep on pushing those envelopes and invite us to get involved and see what happens during such experimentation. Like Dell. Today at 9am PDT (5pm UK), Dell…

  • No authenticity in slick BA ads for T5

    In my car this morning, I heard a 30-second ad on my local radio station 2-Ten FM from British Airways which talked about the average time experienced by specific passengers when they checked in for a flight at Heathrow’s Terminal…

  • The emerging self-distribution news model

    Following the July 30 announcement from the US Securities and Exchange Commission (SEC) about new guidance concerning Regulation FD, there has been plenty of online commentary and opinion on what people think it means for business, investors and communicators. The…

  • Social media gains SEC approval

    Yesterday, the US Securities and Exchange Commission (SEC) approved new guidance for publicly-listed companies in using traditional websites and social media channels like blogs to meet the SEC’s public disclosure requirements under Regulation FD. Regulation FD (‘fair disclosure’) sets out…