Category: Business
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Broadening the measures of online influence
Some people think measuring someone’s online influence is simply a matter of Googling a name, seeing what Technorati says about them, what Alexa might show and perhaps a look at how many subscribers there are to their FeedBurner RSS feed.…
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Dell to offer customer support in Second Life
Logging in to Second Life this morning, I received an interesting note from Dell: We plan to offer customer service and tech support assistance in-world soon – initially for 10 hrs/week while we gauge demand. This proposal is to set…
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Evolution driven by the digital natives
With all the talk recently about Second Life and how some companies are having second thoughts about the virtual world as a marketing tool, a report in Scientific American contains much food for thought: […] Last night at the Digital…
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The transition is happening
The introduction of consumer-driven Web 2.0 technologies into businesses is set to usher in a new phase of productivity growth that could surpass that achieved during the late-1990s internet boom, according to John Chambers, chairman and CEO of Cisco Systems.…
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Viral marketing for new Triumph motorbike
British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…