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Category: Business

  • FIR Interview – David Kirkpatrick, Fortune magazine: July 2, 2007

    Fortune magazine’s iMeme 2007 conference in San Francisco on July 12-13, 2007, will bring together top thinkers in technology to share the ideas and digital memes that will drive the future. Co-chaired by David Kirkpatrick, the conference will address the…

  • Good lessons from Crowne Plaza launch in Second Life

    Is there a genuine benefit for a global hotel company to set up shop in Second Life? InterContinental Hotels Group (IHG) thinks there most definitely is as they have just entered the virtual world with the launch of “The Place…

  • Reflecting on experiences

    It’s the final stage in a week of valuable learning experiences that’s taken me from Milan, Italy, to Detroit, USA, in the space of a few days, all to do with helping two global organizations get a clearer understanding about social media…

  • Mixing new pastures

    Some brief news on the business front. After being part of the excitement in launching new marketing company crayon last October, we’ve decided to travel different paths. I’ve stepped down from my role as a VP New Marketing to revert to being…

  • GSK and JNJ enter the corporate blogosphere

    Two of the world’s major pharmaceutical companies have launched public blogs that are intended to be channels to engage with US consumers on specific issues. The two companies – GlaxoSmithKline and Johnson & Johnson – have clear but different goals for…