Category: Business
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Car driving evolving into an autonomous car experience
How cars are evolving into ‘experience platforms’ and not simply mobile devices to get you from A to B is a topic of huge interest to anyone paying attention to the crossroads where the automotive industry, technology innovation and human…
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TalkTalk: Is it time to RunRun?
It’s the stuff of PR nightmares – a company embroiled in its most significant crisis, one that has wider implications in society at large, with negative press and other opinion wherever you look, watch and listen; and photos (like the…
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Social media campaign winners showcased in #somecomms Awards 2015
The Emirates Stadium in north London, home of the Premier League football club Arsenal, is a terrific venue for an event such as the UK Social Media Communication Awards. the 2015 edition of which took place there on Thursday October…
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VW: Recalling a reputation
The Volkswagen emissions-test-cheating scandal moved on a few miles/kilometres this week with developments that saw the VW group headquarters and some employees’ homes raided by German prosecutors and criminal investigators, the CEO of the US subsidiary hauled in front of…
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The value of a valuable brand
Brand consultancy Interbrand has published its latest annual report and ranking on the world’s top 100 global brands for 2015. The top 10 companies ranked by brand valuation, with the percentage difference in 2015 rank compared to Interbrand’s rank of…