Category: Business
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The Apple iOS debacle and PR consequences
Whether you’re an iPhone user or not, you can’t have missed the headlines in recent days reporting on the fiasco resulting from Apple’s botched operating system update 8.0.1 for iPhones and iPads, released on September 24. For the first time…
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The Apple Watch is very much in the fashion game
Until last week, “iWatch” was the name widely and wildly speculated about for months if not years for what Apple’s expected entry product into the wearables market would be called. As Apple’s announcement on September 9 made clear, “iWatch” was…
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The long vision of SpecSavers versus the short-sightedness of Boots
I’ve always believed that it’s the little things that really matter when it comes to excellent customer service. I’m talking about the types of thing that don’t require a huge effort by an employee of a company, or a conscious…