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Category: Business

  • The art of the business tweet

    A question I used to hear a lot from people in business is “How do I tweet?” Today, that question has evolved into “How do I tweet effectively for my business?” The response is quite a bit deeper than answering…

  • The only way is ethics #PRethics

    Committee Room number 10 in the House of Commons in London was the setting in the evening of July 7 for a vibrant debate on a big topic, formally titled “Wearable technology is an ethical nightmare for the communications, marketing…

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  • Brand management is the new marketing

    AdAge reports on the disappearance of the word ‘marketing’ from job titles at Procter & Gamble as the world’s biggest advertiser – $9.7 billion ad spend in 2013 – and owner of some of the world’s most recognizable and valuable…

  • Is wearable technology an ethical nightmare for PR?

    Amongst the buzz and hype surrounding Google Glass, health and fitness monitoring wristbands, smart watches, implantable devices, talking cars  and the rest of the burgeoning field labelled ‘wearable technology,’ an important aspect is largely overlooked if not ignored. That aspect…

  • How high is the reboot bar for IABC?

    How high is the reboot bar for IABC?

    #88388338 / gettyimages.com Every time I hear about IABC these days, I suffer a continuing feeling of sadness. The news this past week about the professional association for communicators does little to change that feeling where that news is all…