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Category: Business

  • The real challenge of content marketing is when you don’t have a strategy

    Two reports were published this month by MarketingProfs and the Content Marketing Institute that assess the state of content marketing in 2013 to project a picture for 2014 in the US from both the B2B and the B2C perspectives. Each…

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  • Filters and trust

    As we get exposed to more and more information online, two elements assume great importance – filtering in the things we want to see; and verifying those things so we trust our filtered-in information along with the purveyors of it.…

  • Expanding the FIR Podcast Network

    Expanding the FIR Podcast Network

    Next year, Shel Holtz and I will celebrate the start of our tenth year as business podcasters when we publish a milestone-date episode on January 2, 2014. For Immediate Release: The Hobson and Holtz Report was our start on January…

  • The difference between America and Europe

    Reshared post from The Economist: Today’s #Dailychart shows how entrepreneurship differs wildly among countries. America is an engine of innovation, as attested by the upcoming public listing of Twitter, which aims to fetch a cool $1 billion. How do other countries rank…

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  • A day of value and insight at #smwSMILE

    Last night, I was reviewing the videos, photos and blog posts written about Simply SMILE, the one-day conference focused on internal communication and social media that took place on September 23, 2013. It was part of Social Media Week London,…