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Category: Business

  • The changes that did for BlackBerry

    Summarizing the tale of the rise and fall of mobile device and services maker BlackBerry as “changing too little and changing far too late” is probably as good as any way of succinctly capturing the sense of the huge fall…

  • A simple solution for EDF Energy’s marketing problem

    So EDF Energy has told its customers it can only recommend lower cost gas and electricity tariffs on annual bills if they “opt in” to receive advertising material. Reading the report in today’s Telegraph, I was pretty sure that EDF…

  • The over-arching strategy for Google+

    One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter…

  • Content marketing requires a sound foundation

    Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…

  • Introducing "FIR On Strategy with Andrea Vascellari"

    By Andrea Vascellari, Host of “FIR On Strategy with Andrea Vascellari.” Every week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies – who’s doing it well and who isn’t.…