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Category: Business

  • The new image of Microsoft

    Microsoft is changing its logo to the one you see above, the first change to its corporate and brand logo since 1987. In explaining the new look, Jeff Hansen, Microsoft’s General Manager Brand Strategy, says the company’s wave of new…

  • Social is the new DNA says Movenbank

    First it was a Salesforce.com job ad that asked for a Klout score of 35 or more. Now, it’s retail banking where US bank start-up Movenbank has secured initial funding to enable it to start rolling out a very different…

  • An easier view on influence analysis with Kred Story

    Things are heating up in the social influence measurement space with yesterday’s re-launch of Kred as Kred Story. Kred is one of three companies I see as the primary ones that, broadly, offer measurement and analytics services in the emerging…

  • The hype cycle and tipping-point technologies

    In studying the latest hype cycle for emerging technologies chart, published last week by IT industry analysts Gartner, there’s much to absorb as you review what Gartner sees as the common patterns of overenthusiasm, disillusionment and eventual realism that accompanies…

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  • Will Klout ever let you go?

    In November 2011, I quit Klout. Totally and completely. Not only did I close the account, but also I cancelled permissions to allow Klout to connect to each of the online social places to which I’d previously given it permission.…