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Category: Business

  • Social media hurdles that still need jumping

    A report from eMarketer summarizes how monitoring tools help companies track and follow up on what consumers are saying on social media channels, with this insightful perspective: […] According to Satmetrix, a customer service software provider, only 49% of companies…

  • Planning the next Dell B2B Social Media Huddle for #SMWLDN

    Mark your calendar for the next Dell B2B Social Media Huddle that will take place in London on September 24, 2012 – the first day of the second Social Media Week London this year. For this fifth Huddle, we’re back…

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  • Do corporate apologies make any difference?

    Reading today’s Telegraph over breakfast this morning, I opened page 6 to see a large display ad by Barclays Bank, pictured, containing an open letter of apology signed by its chairman, Marcus Agius. The apology is to do with the…

  • The 2012 Olympics TV experiences look very good

    Whatever else is going on about the London 2012 Olympics – border control  nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff – it looks like mainstream broadcast media have things well under control…

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  • Kick off your PR career with an apprenticeship

    What does “public relations” mean to you? It’s a good question especially when the definition of those two words has been under review this year. The CIPR says PR is about reputation – the result of what you do, what…