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Category: Business

  • Ford embraces social influence marketing in Europe

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social…

  • CEO reputation paramount in the see-thru world

    What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in…

  • A little imagination is key to success with QR codes

    “QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a…

  • Re-imagining the mobile value proposition

    GigaOm reports on trends in data use on mobile devices, citing research from Akamai and from Chetan Sharma that shows that demand for mobile broadband is continuing to grow unabated. We are using more mobile data in more places, says…

  • Aviva Investors, the uncaring employer

    It’s probably just as well that Aviva Investors talks only about its markets and its clients on its website home page, and not its employees. According to a report in the Telegraph, the HR department at the asset management firm…