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Category: Communication

  • Podcasts are about community not audiences – advertisers note

    A podcast I’ve been listening to for the past five years, on and off, is This Week in Tech, started and hosted by American technology broadcaster and entrepreneur Leo Laporte. Better known by its acronym TWiT, each episode is typically…

  • Author rank a key element in content marketing

    “Content marketing” is a phrase to get accustomed to, if you’re not familiar with it already. It elevates the humble-sounding crafts of copywriting, video-making, writing blog posts, email newsletters and other methods of content creation and marketing that we’re used…

  • Here’s what I do

    Every now and again, I meet someone who knows a bit about me from reading my blog or following me on Twitter – but still asks “So what is it you do?” Even though I’ve been writing this particular blog…

  • Wifi authentication via SMS not such a good idea

    Popped into Asda this morning (wicked prices on fresh papayas) and noticed free wifi, offered via EE. Terrific, I thought! Tapped the ‘Get Online’ button, entered my phone number into the subsequent dialog saying EE would send me a text…

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  • Don’t be like the pointy-haired boss

    Big data. The cloud. Actionable analytics. Three phrases that have crept into the business lexicon and that are bandied about freely in many workplaces, sometimes by people who do broadly understand their meanings but more frequently by some (especially managers)…