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Category: Communication

  • Seismic generation shifts

    AdAge.com reports on an auto-industry trade event in China and who from local firms went to speak: […] Most domestic automakers sent middle-level managers to speak at the event. These people are in their 30s or early 40s, and they…

  • How to ramp up the engagement effect

    The last time you went to a conference or other such event, what was the engagement like? Were there lots of questions? Did people in the audience offer to share what they thought on a given topic or issue? How…

  • 3,000 posts

    I just noticed that I’ve reached a milestone in blog publishing, with 3,000 posts published at NevilleHobson.com since I started this blog in 2006. I published my first post here on February 22, 2006. That’s 2,392 days ago, so 3,000…

  • The reality of influence discrimination

    Do people discriminate against you because of your score or rank from an influence measurement service like Klout? A thought-provoking post by Kerry Gorgone writing in Marketing Profs argues that, yes, it happens, and offers some advice to employers and…

  • Prepare for goodbye Feedburner in October 2012

    [Update September 15: Moving on from Feedburner to Feedblitz. I decided to move away from Feedburner. The post you’re reading, and it’s update at the end, tries to throw some light on a murky picture, with limited success. I’ve made…