Category: Communication
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Bright minds worth a conversation
Huge fun this morning engaging in conversation via a Skype video call with students in David Phillips‘ PR class at the University of Gloucester in Cheltenham. I had been due to physically be there but a little transport difficulty presented…
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CEO reputation paramount in the see-thru world
What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in…
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A little imagination is key to success with QR codes
“QR codes are a waste of time” is a phrase I hear often. While they are becoming more of a feature in brand marketing campaigns, I would agree with critics that how they’re included too often adds little to a…
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"Slideshare meets YouTube" from Present dot me
Every now and again, a PR pitch arrives that just grabs your attention. When thought and imagination goes into it, at least in making it appear personal to you, it’s quite refreshing to receive something that tells a good story,…






