Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Communication

  • Touching the BBC

    I was taking a look through the beta version of the BBC’s new website when it occurred to me that what I was interacting with was a web presence that’s geared to touch and feel more than to point and…

  • Have your say in redefining public relations for the modern age

    What’s your definition of the term “public relations”? Does it match that of the Public Relations Society of America (PRSA): Public relations helps an organization and its publicsadapt mutually to each other. Or in the UK, that of the Chartered…

  • Snake oil marketing

    Finally someone has produced an infographic-style video that flips the promotion of social media on its head to look at metrics such as the opener that says “Over 6.2 billion people on earth don’t use Facebook.” “Social Media Truth” takes…

  • In Defence Of Influence Metrics

    Is Klout getting a bum rap, spitefully pilloried in critical commentary such as my post on November 12 on opting out of Klout? Guest author Tammy Kahn Fennell believes that services like Klout and PeerIndex deserve fairer assessment. Let me…

  • Out of Klout

    The kerfuffle about Klout, the self-styled ‘standard for influence’ service, that blew up last month has largely settled down now as most online kerfuffles tend to. Yet the storm that erupted following Klout’s change in how they measure an individual’s…