Category: Communication

  • Don’t ignore your customers who tweet

    If you’ve ever vented some feelings on Twitter about your negative experience with a company, and felt you were ignored, a survey from the US will probably resonate with you. It suggests that over 70 percent of consumer complaints made…

  • A pharma view of social media

    Last June, I took part in a video project that was characterized by its creativity, imaginative high-definition video work and of the content – social media and the workplace – and the credible opinions of the people who feature in…

  • A good time for IABC accreditation

    If you’re an IABC member and you’re thinking about becoming accredited – adding those letters ‘ABC‘ to your professional title – why not take advantage of Accreditation Month 2011, on from October 1 until mid November? Accreditation is IABCs globally-recognized…

  • The beauty of TweetCamp

    Two of the overriding impressions I formed after taking part in yesterday’s TweetCamp in London is that Twitter is whatever people want it to be; and there’s no right or wrong way to use it, only effective and ineffective. This…

  • Steve Jobs: The man who changed the world

    If you read Techmeme, the must-read place on the web if you’re interested in the technology industry, this morning’s home page is full of just one topic – the death last night of Steve Jobs. The Apple co-founder died from…