Category: Communication
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Virtual reality in graduate recruiting
Virtual aliens lined up to recruit graduates, says the Telegraph’s City Diary yesterday. Beancounters at KPMG are planning to attract graduates using 3D, Avatar-like beings. The online system is designed to appeal to the "Facebook/YouTube generation." […] The digital alien…
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What does social media mean to your PR and communications?
At the Social Media Marketing and Measurement 2011 conference in London last month, I sat down with Gemma Screen of SiftMedia who interviewed me about social media and PR for the MyCustomer.com website. That interview is now published; click the…
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The rise and rise of Sina Weibo
If you want get an idea of which major brands are doing what in China with Sina Weibo, the front-runner in microblogging in that country, AdAge.com has a compelling feature that highlights what Starbucks and many other consumer brands are…
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Mayo Clinic sets a high bar with social media
Using social media in highly-regulated industries such as healthcare is fraught with hurdles and pitfalls for the unwary communicator, especially where it involves engagement with patients. In an industry that still has no official guidance on how to use social…
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It’s time to experiment
Recently I visited PeerIndex at their office in the TechHub in east London (aka Silicon Roundabout). They wanted to interview me as part of their video interview series, to talk about digital, social media, public relations and more. That interview…