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Category: Communication

  • When a UBS headline doesn’t tell you a story

    I’ve been following developments today in the UBS $2 billion rogue trades scandal – and the latest news re an arrest of the alleged rogue trader in London today – which could lead the Swiss bank group to report a…

  • Get your ticket now and be part of the Dell B2B Social Media Huddle in November

    Kerry Bridge and I discussed the forthcoming Dell B2B Social Media Huddle today as we continued our planning for the fourth in this series of one-day business briefings that have proven to be popular during the past few years. The…

  • Being inclusive about PR ethics

    One of the great things about the Ethics Awareness Month initiative from the Public Relations Society of America (PRSA) is that it helps focus clear attention on a core issue in the profession that, in many people’s minds, needs that…

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  • A memorable video to tell your social media policy story

    If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use. The Department of Justice in the…

  • Join the FIR GaggleAmp experiment

    After recording the FIR Interview with Glenn Gaudet last week, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp…