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Category: Communication

  • Build a deep understanding of your customer, or risk irrelevance

    A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer. Much of the case made by the writer Jamie Beckland, a Digital and Social Media Strategist…

  • Taking link licensing to a higher level

    A new development in the ‘pay per click’ links licensing conflict in the UK is about to move things up a level, one designed to raise awareness among members of Parliament and which might influence the future of a system…

  • Tesco connects busy shoppers with QR codes

    One of the critiques of QR codes I often hear is about the lack of imaginative uses being made of them.  Surely you can do better than simply get a company’s regular website – too often not optimized for mobile…

  • No-fuss perspectives: Social Media @ Work

    Pull up a chair and make yourself comfortable. Block out 15 minutes of your time to watch a story, a corporate video with a difference. Watch it full screen in high definition and turn up the sound a little. Ready?…

  • Everyone is trying to figure out the future of content

    I was looking again at some of the video recordings of last week’s debate at the British Library in London that I went to, organized by B2B SaaS company Meltwater, and which addressed the topic of “The Future of Content.”…

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