Category: Communication
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Behaviorgraphics: better understanding of levels of engagement
One of the best visual aids to understanding influence, influencers and people’s behaviours online is the technograhics ladder created by Charlene Li and Josh Bernoff for their book, Groundswell, in 2007 and updated in early 2010. (Click the thumbnail to…
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Canadian MPs big on Twitter
Politicians in Canada are embracers of social media, it seems, and now they’re being actively encouraged to use social channels from within parliament. According to a report by Journalism.co.uk, the Canadian House of Commons has issued MPs with Blackberrys and…
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Brian Solis keynotes at next Dell B2B Social Media Huddle in London
If social media can transform business-to-business marketing, as Paul Gillin and Eric Schwarzman argue in their new book, Social Marketing to the Business Customer, then the Dell B2B Social Media Huddle taking place in London on March 17 couldn’t be…
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Which Arab state will be the next falling domino?
After nearly three weeks of protest in Cairo and other cities across Egypt, the end came quite quickly on Friday night so that, today, the country no longer has Hosni Mubarak running things and instead has the military in charge,…
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Defining boundaries for Twitter users
If you use Twitter, what you post to the micro-blogging service is public. Unless you post a DM (a private message only visible to the person you’re sending it to) or your Twitter account is a private one (none of…