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Category: Communication

  • Will the iPad be your show-maker or your show-stopper?

    As the iPad formally launches today in the UK – as well as in Australia, Canada, France, Germany, Italy, Japan, Spain and Switzerland – expect your TV news to be full of images of queues at Apple stores in all…

  • Video presentations on B2B social media

    Yesterday’s DellB2b Social Media Huddle that took place at Microsoft’s London office – which has excellent facilities for this type of event including robust and reliable wifi – was highly worthwhile, according to much of the comment I heard from…

  • No ifs or buts from Zappos

    What would you do if a technical problem on your e-commerce website meant that wrong pricing information was posted for some time; customers took advantage of the low prices and, by the time you spotted it, the mistake added up…

  • Where does Ambi Pur fit in Procter and Gamble’s social media plans?

    Strolling through Tesco on Saturday, a particular product display caught my eye, for two reasons: its packaging with the word “New” prominent in its use; and the linking together of a leading consumer brand with a respectable non-profit scientific and…

  • FT iPad Edition first impressions

    For much of the past week, I’ve been lucky enough to have had my hands on an iPad, thanks to 33 Digital, the FT’s PR agency. I was trying out the Financial Times iPad Edition, an app the FT made…