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Category: Communication

  • Procter and Gamble embraces Facebook

    When the world’s biggest marketing firm, Procter & Gamble, says it’s making a huge marketing move with a massive online presence, you really need to sit and up and pay close attention. Silicon Valley venture capitalist David Hornick reports from…

  • A social conversation in Dublin

    I’ll be in Dublin later this week, leading “New media for seasoned professionals,” a workshop for the Public Relations Institute of Ireland on social media and PR, on Thursday. This will be the third one I’ve done for the PRII…

  • The overwhelming appeal of self-creating your own iPhone app (and soon for Android)

    When I heard about AppMakr last week, a website that lets you create your own iPhone app for $199, I thought, wow! This is getting very affordable – anyone can now create an iPhone app in literally a few clicks,…

  • Freedom of speech: defining ‘social’

    Earlier this week, I recorded a video commentary for the word of the day at Wordia.com, the visual dictionary, in which I defined what the word ‘social’ means to me. Here’s a clue on how I defined it with this…

  • Campaign creativity in Latin America

    If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading. The report outlines ten companies that have done well in 2009 – nine of them…