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Category: Communication

  • Trust is coming back, says Edelman

    In January, PR firm Edelman published their 2009 Trust Barometer survey of trust and credibility in business and government (PDF download), an annual survey conducted in 20 countries. The global picture six months ago was, broadly speaking, one of pessimism…

  • Communication: Essential for CEOs

    How far should CEOs engage with the media, asks the FT, seeking to find the answer to a simple question: Should business leaders be vocal in pressing their case via the airwaves and newsprint or should they avoid the potentially…

  • A Twitter guide that’s worth a look

    With headlines ranging from the sublime (ministers and dummies in the Daily Mail) to the ridiculous (‘Big Brother’ in The Guardian), headline-writers in the UK mainstream media have had a field day over the past 24 hours in how they’ve…

  • Augmented reality: overlay your world

    Is augmented reality the Next Big Thing, asks AdWeek. […] The biggest hope for the field moving into useful, mainstream applications is in the mobile arena. Acrossair created a mini sensation with the release of a video clip showing its…

  • Messages from unreal people

    This graph illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to. Now add ‘clueless’ to what you think of email marketers. According to…