Category: Communication
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Motrin: Where’s the authentic voice?
Earlier I posted about the Motrin kerfuffle and the opportunity it presents brand owner McNeil to listen to customers and engage with them. Reading the apology text again that McNeil posted on the Motrin home page (above), there are a…
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5 tips to being safe online
The email I received this morning from PayPal was such a genuine-looking one, it almost had me fooled. Except it wasn’t from PayPal at all but instead an attempt at phishing. The first giveaway that it may not be the…
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Change the game to suit the player
There’s talk that Barack Obama will have to give up doing email once he moves in to the Oval Office. […] The US president-elect is likely to give it up, aides told the New York Times, because transparency laws would…
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Essential PR blogs to subscribe to
People often ask me which PR blogs I read. Saying ‘a lot’ isn’t what they expect to hear but that’s what I do – I read a lot of PR blogs. Or rather, I subscribe to a lot of PR…