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Category: Communication

  • Brands face trust issues with ‘Made in China’

    Glancing through this site’s visitor stats, I noticed a high number of inbound connections coming from Google searches on ‘cadbury recall products’ and ‘cadbury list of recalled products.’ Those searching arrived at “Cadbury product recall needs two-way dialogue,” a post…

  • Raising breast cancer awareness with Tommy

    Meet Tommy. He’s the star in a new campaign from Cancer Research UK to promote Breast Cancer Awareness Month which runs through October. Tommy is the ‘breast awareness guy,’ the focal point of a special website and starring in a…

  • Gordon Brown’s first step

    I watched a good 40 minutes of Prime Minster Gordon Brown’s speech yesterday at the Labour Party conference in Manchester, broadcast live on BBC News. If you read the speech, I think you’ll agree that it’s pretty good as far…

  • Have your say in the US election

    A neat idea from The Economist concerning the forthcoming US presidential election: The Economist has redrawn the electoral map to give all 195 of the world’s countries (including the United States) a say in the election’s outcome. As in America,…

  • An acid test for PR practitioners

    I’ve been reflecting on my day in Manchester on Friday at the CIPR Northern Conference at which I led a session on peeking at the future of public relations practice; more on that in a minute. There were some 120…