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Category: Communication

  • What academics think about social media

    Find more videos like this on PROpenMic Two weeks have gone by since Edelman’s New Media Academic Summit 2008 in Chicago, plenty of time to digest some thinking and take a look at other people’s thoughts as they’ve posted them…

  • Smart blogger relations

    There are plenty of examples of PR outreach to bloggers that illustrate how far many in the profession still have to go in getting it right. I’ve written here a few times on this topic which I tend to refer…

  • Easy Skype recording with CallBurner

    A Twitter buddy asked me today what application would I recommend for recording Skype conversations, the resulting recordings to be used in podcasts. That’s the sixth such request I’ve had over the past few weeks. Does it indicate that we’re…

  • LG blogger relations case study

    Yesterday’s Marketing 2.0 event in Manchester, organized by KMP, included some great presentations that, collectively, add up to a good overview of the roles social media play in the overall marketing mix. The highlight for me was a case study…

  • The new marketing in Manchester

    Tomorrow I’ll be in Manchester participating in Marketing 2.0, a half-day seminar from KMP Interactive Marketing and Technology. We will be discussing how the web is dramatically influencing the way in which people communicate and interact with brands and companies.…