Category: Communication
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The failure of BA’s T5 promise
Watching the unfolding PR disaster for British Airways over the catastrophe surrounding the new Terminal 5 at Heathrow airport during the past 48 hours, one word springs to mind. Expectations. For the past day and a half, the newspapers and…
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Rebranding the French presidency
French president Nicolas Sarkozy is in the UK on a state visit, the first by a French leader in over a decade. Watching the BBC News 24 live coverage this morning of his arrival at Windsor Castle for all the…






