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Category: Communication

  • A good pitch that counters the bad pitches

    Reading through The Bad Pitch Blog by Kevin Dugan and Richard Laerner really does bring home to you how appallingly bad some of our colleagues in the PR profession are in how they reach out to people to pitch their…

  • Playing the energy game

    One public affairs campaign that I’ve been paying attention to for the past year is willyoujoinus.com, the campaign sponsored by Chevron Oil that’s about drawing attention to energy conservation and climate change and which I first heard about in February…

  • Twitter needs some super strength and agility

    Twitter has been down for most of today. Quite a bit longer than the 2.5 hours mentioned in an original site notice. What is working is competitor Jaiku. A lot of people in my Twitter circle use that service as…

  • The PR battleground for social networks

    With social networks like Facebook and MySpace in the news a great deal, I find it interesting to get a sense of the depth of behind-the-scenes business planning going on and the role of PR in that planning. According to…

  • GM Europe launches social media newsroom

    When you think of General Motors and social media, you tend to think of the FastLane Blog and GM vice chairman and corporate blogger-in-chief, Bob Lutz. GM were pioneers when FastLane launched in January 2005, setting a standard for the…