Category: Communication
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Right to the heart of full-content RSS feeds
If you offer an RSS feed from your website or blog that isn’t the full content, here’s something for you to think about. Like many people, I’m an RSS creative-consumer. That means I read almost everything of interest to me…
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Maximizing junk mail from the receiver’s viewpoint
I got sixteen individual items of junk mail through my letterbox this morning. Home furnishings, credit card offers, pizza restaurants, insurance… it goes on and on. Much of it has the pseudo-personal approach of “specially delivered to you by hand,”…
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Welcome AdAge Power150 visitors
Since Todd And‘s list of the Power 150 marketing blogs went up on Advertising Age last week, refocused as the AdAge Power150, I’ve seen a steady stream of visitors from a link to here on that list. I wanted to…






