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Category: Communication

  • Fleeting encounters and cementing connections

    Reflecting on two conferences in London I’ve been involved with during the past week, I’m reminded that conferences are all about connecting with people. That will seem pretty obvious. What I mean is to do with the small, personal connections…

  • A very social week

    A whirlwind week so far in London, filled with speaking at conferences. On Tuesday, it was Delivering The New PR 2.0 at the Marriott Regents Park. Around 60 participants. A quieter lot than I’ve seen at previous DTNPR events, although…

  • Who’s the winner in the Plazes-Next Web kerfuffle?

    One of the great things about the internet generally and some of the cool tools you have at your disposal is that everything is instant and very transparent. The inter-connected world can know the minutest detail about your life, sometimes whether…

  • Bruce Willis a great sport in Second Life

    Last Friday evening’s Die Hard 4 virtual press conference and expo launch in Second Life was a great example of how this virtual medium can work well when you have some real imagination and execute a good plan of organization.…

  • Be where your customers are

    Simple but sound advice from Business Week: Blogs. Podcasts. Video-sharing sites. Social networks. Here’s a word of advice for companies scrambling to become a part of these conversations. It’s not enough to build a hub in Second Life or create…