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Category: Communication

  • Podcasting as complementary communication

    Global swimwear brand Speedo has released the second podcast in the Speedo Make Waves series, featuring an interview with Amanda Beard, Olympic champion and FHM cover girl. Speedo’s press release about the second podcast includes a quote from me on…

  • Consequences of low barriers to entry

    Todd Cochrane shakes his head in dismay following his analysis of nomination submissions for the 2006 People’s Choice Podcast Awards: […] I have never been so utterly blown away by the sad state of affairs when it comes to Podcasters…

  • Investor relations and social media

    A view I hear from time to time goes that you can’t use social media – blogs, podcasts, etc – for investor relations purposes. How can you talk informally, conversationally and openly, one notion goes, about subject matter that is…

  • Enlightenment of the long tail

    Who hasn’t heard of the long tail? Actually, quite a few people if my experience is any indicator. If I try and explain it, or use a diagram in a presentation, I often find my work cut out in telling…

  • Sex sells

    A calendar designed to encourage more women into IT occupations, and help dispel the notion that IT is not a desirable career for women, has caused a storm of controversy in Australia. The Screen Goddess calendar features 20 women IT…