Category: Communication
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FIR Interview – Max Kalehoff, Neilsen Buzzmetrics: July 11, 2006
In this edition of For Immediate Release podcast interviews, Neville and Shel enjoyed a 37-minute conversation with Max Kalehoff, Vice President of Marketing at Neilsen Buzzmetrics, a company which tracks, analyzes and measures online consumer-generated media and word of mouth. Our…
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Speedo starts podcasting
Speedo, the world leader in swimwear, has just started podcasting. The first episode of “Speedo Make Waves” is out now and features a conversation with Michael Phelps, the US champion swimmer who won eight medals at the 2004 Olympics in…
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The difficulty for politicians of normal, real and authentic
In his keynote address at the Gnomedex tech conference in Seattle on Friday, US senator and highly-seasoned politician John Edwards had this to say about politicans’ polish in an age of informality: […] “The problem is that we’re so trained…
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Perplexing Blair op-ed piece in Guardian blog
Here’s a good example of an eye-catching headline: Tony Blair starts blogging… This title of a post on Simon Collister’s eDemocracy Update blog certainly grabbed my attention as I scanned the headlines in my RSS reader. The reality is different,…