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Category: Communication

  • The FIR podcast and a foundational decade

    Today is a special day for my podcasting partner, Shel Holtz, and I as we mark a milestone – January 3, 2005 to January 3, 2015 – that is ten years to the day since we started For Immediate Release: The…

  • The shape of movies to come

    So The Interview got its public showing on Christmas Day in the United States in spite of hacks on Sony Pictures’ computer systems, angry denials by the North Koreans that they were behind the hacks, and intervention by the US…

  • Making a QR code useful isn’t rocket science

    A technology that’s often subject to much criticism is QR codes, those square symbols that enable a barcode scanning app on your smartphone to interpret the data they contain and deliver information to you when you scan them Much of…

  • Social marketing and social PR: never the twain shall meet?

    Earlier this month, I took part in a one-hour interview about social media marketing and social PR for a webinar organized by Cision UK and Vocus UK (both, incidentally, now part of the same enterprise). The event was promoted as…

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  • Movie marketing with imagination comes to LinkedIn with Taken 3

    Promoting a new movie across the social web nowadays is an integral part of most movie marketing as the film studios and distributors try to get their movie of the moment talked up and shared online. The ultimate goal is…