Category: Communication
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Time to create engaged voters
The referendum on independence that the voters of Scotland participated in on September 18 was a close result. But the nays had it in the end by a ten percent margin. What struck me most about this referendum was the…
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The Apple Watch is very much in the fashion game
Until last week, “iWatch” was the name widely and wildly speculated about for months if not years for what Apple’s expected entry product into the wearables market would be called. As Apple’s announcement on September 9 made clear, “iWatch” was…
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The long vision of SpecSavers versus the short-sightedness of Boots
I’ve always believed that it’s the little things that really matter when it comes to excellent customer service. I’m talking about the types of thing that don’t require a huge effort by an employee of a company, or a conscious…