Category: Communication
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Sprinklr adds Branderati advocacy to its ‘social at scale’ offering
Enterprise social media company Sprinklr is certainly making big moves in the enterprise social space with news this week of another acquisition as the firm consolidates a credible position at the leading edge of the emerging business of enterprise-level social…
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Weighing up the worth of sharing AP content or not
A news item on Techmeme caught my eye, so I clicked to read it. “Oregon sues Oracle over failed health care website,” the headline said, linking to a report by the Associated Press about a lawsuit against Oracle filed by…
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Scaling visual messaging and the attraction for marketers
The rise of mobile messaging apps like WhatsApp – used by at least 500,000,000 people a month around the world who share 700 million photos and 100 million videos every single day – is one growing facet of a multi-dimensioned…
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Sprinklr brings social media convergence to global brands
Since acquiring the Dachis Group earlier this year, social media SaaS vendor Sprinklr has pursued a clear path towards offering its clients a converged social media solution. The convergence of paid, owned and earned social media would, Sprinklr says, provide…
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Fake LinkedIn profiles are not okay, Okay
Would you imagine that a new company has profiles on the business social network LinkedIn that build up a solid picture of smart and influential staff members working for a legitimate business – yet the profiles are fakes? That’s what…