Category: Communication
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Redefining today’s communicator in Norway
When I look at the landscape of the communication profession around Europe, I see similar issues that concern communicators, most notably how strategic are communicators (and the profession itself), abiding by codes of conduct and practicing ethical behaviour, and being…
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Changing the game with native advertising
Does “native advertising” bother you? When I was first asked that question, my response was the inevitable “It depends…” And that primarily means: It depends on how open and transparent the advertiser and the publisher are about the native ad.…
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New research shows what drives consumers in the collaborative economy
If you want to know about the collaborative economy and what it may mean for businesses large and small, the man to pay close attention to is Jeremiah Owyang. The collaborative economy – also variously referred to as the sharing…