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Category: Communication

  • Can marketing become an enabler for genuine engagement?

    A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media…

  • Images in email: Are you now safe from the hidden tracking pixel?

    How do you deal with images in the email that you receive? If you’re like me and most people I know, the default setting in your email software is not to show images from all and sundry, only from those…

  • The thrill and heartache of BlackBerry: employee perspectives

    Whether Canadian mobile technology company BlackBerry has a viable future or not is still a big unknown. The company fell from grace during this year as sales of its smartphones plummeted in the face of competition from Apple and Android…

  • New guide to better understanding social media from the CIPR

    Understanding the social media landscape can be trickier than it might seem. In the context of how and where social media fits into traditional marketing and communication activity – what it can deliver, how you benchmark it, how you measure…

  • Seven years on Twitter

    Today marks the seventh year I’ve been on Twitter. And this post marks that milestone to the minute as I signed up and posted my first tweet at 12.48pm UK time on December 7, 2006. signing up for twitter :)…