Threads
Bluesky
Mastodon
LinkedIn
Facebook
Instagram
Linktr.ee/nevillehobson

Category: Communication

  • The over-arching strategy for Google+

    One of the characteristics of any conversation about Google+ is a view that not many people actually use it – mostly the “users” versus “active users” argument – and how it will fail as it’s not like Facebook or Twitter…

  • Content marketing requires a sound foundation

    Two words I’ve heard mentioned a lot recently are “content marketing.” I use them myself at times, often in the context of helping people understand the value that can be derived from taking ‘old’ but still valid “content” – case…

  • Introducing "FIR On Strategy with Andrea Vascellari"

    By Andrea Vascellari, Host of “FIR On Strategy with Andrea Vascellari.” Every week, the For Immediate Release podcast brings us news, commentary and case studies about organizations and new emerging communication technologies – who’s doing it well and who isn’t.…

  • How ‘social TV’ enables immersive involvement in live events

    Audience participation with live TV events via social channels like Twitter is becoming increasingly common and a big part of audience expectations. I’m thinking of campaign-type events, not spontaneous or serendipitous actions by individual tweeters, Facebookers or Google+ers with their…

  • Google Quickoffice just upset the Microsoft Office mobile cart

    The news from Google that they have released Quickoffice, their Microsoft Office competitor, for free immediately gave me my headline for this post. […] With Quickoffice, you can edit Microsoft® Office documents across your devices, giving you the freedom to…

    ,