Category: Ethics
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CEO reputation paramount in the see-thru world
What role does the reputation of a company’s chief executive play in the reputation of his or her company and, thus, the likely business success or failure of that company? It’s a crucial question that draws some fascinating answers in…
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Closing the chasm between PR and Wikipedia
If you’re a PR practitioner, especially if you work for an agency, you may have experienced a dark side of Wikipedia when it comes to editing existing entries or creating new ones for clients. It’s not anecdotal when you hear…
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Universal reputation
I’m hooked watching The Voice UK, the reality talent show with a difference that the BBC started broadcasting in primetime on Saturday nights a few weeks ago. I’m not a fan of talent, reality or any other such TV show.…