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Category: Ethics

  • Can they handle the truth?

    Today might be a momentous one in the unfolding drama that embraces News Corporation, phone hacking by journalists, police bribery, corruption and who knows what else as Rupert Murdoch and son James face a Parliamentary select committee investigating events that…

  • Seeing PR sense behind latest News International events

    The announcement this morning that News International CEO Rebekah Brooks had resigned provoked near-universal applause on Twitter, from what I could see in my content stream. It was also reported in mainstream media around the world, illustrating quite clearly how…

  • A tipping point sets a milestone for mainstream media evolution

    I’ve been reading through the News of The World today. It’s the first time I’ve ever bought this newspaper – and the last time, too, as this was its last edition. The closure that concludes 168 years of newspaper publishing…

  • Criticism of Burson Marsteller now a firehose

    The kerfuffle surrounding PR firm Burson Marsteller and its poorly-planned and -executed blogger outreach on behalf of its client Facebook continues apace, on Facebook. Swift recap: Last week, Burson was caught out in what many critics see as unethical business…

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  • How Burson Marsteller can emerge from its Facebook PR fiasco

    The "dirty tricks" kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn’t get worse for the beleaguered PR firm – but it did. Burson was caught out in a covert anti-Google smear campaign on behalf…