Category: Ethics

  • Who has responsibility for addressing PR spam?

    Since I last wrote about PR spam a few weeks ago, I’ve been keeping an eye on some of the email that’s ended up in the spam folders in Outlook. It’s a never-ending stream of spam, and it’s getting worse…

  • PR spam is mostly the result of being careless

    Like many in the PR and journalism blogosphere, I get PR pitches by email every day. Like many, too, I welcome pitches if they are relevant to my interests. If they are, the chances are good that I will talk…

  • An abrupt ending for Blognation

    This is what you now see if you go to any of the websites of Blognation, the blog network that’s been embroiled in scandal and controversy for the past few weeks. It’s too bad. If there’s one thing that disgraced…

  • Troubling times for Blognation coming to a head

    Ever since Blognation opened its virtual doors last July, it’s been one of my primary essential daily destinations for RSS reading. It’s an ambitious idea from Sam Sethi – build a network of blogs covering news about emerging startups in…

  • The no-morals approach to YouTube video marketing

    Would you employ tactics like fake headlines, paying bloggers, and creating multiple accounts on discussion forums as part of your communication to get a video noticed on YouTube? These are among the tips in The Secret Strategies Behind Many "Viral"…