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Category: Europe

  • Engaging without measuring makes little sense

    BrandRepublic reports on a new survey from Jupiter Research that looks at social marketing in Europe. The survey found that more than 50% of online advertisers in Europe have run advertising campaigns that encourage user interaction and two thirds will…

  • Reset your blog time when the clocks go back

    I’ve written a few posts this morning and, before publishing any of them, I manually changed the time in WordPress to reflect the fact that the clocks went back overnight marking the official end of summertime throughout Europe and many…

  • Web 2.0 investing on the rise

    Venture-capital investment in Web 2.0 companies, generally ad-supported websites in fields like social networking or blogging, is showing signs of maturity, with more deals happening outside the Silicon Valley tech heartland. A Wall Street Journal report says: Investors directed $646.2…

  • GM Europe launches social media newsroom

    When you think of General Motors and social media, you tend to think of the FastLane Blog and GM vice chairman and corporate blogger-in-chief, Bob Lutz. GM were pioneers when FastLane launched in January 2005, setting a standard for the…

  • The case for DRM

    A disturbing but far from surprising trend reported by Reuters: Children in Europe are aware of the risks of illegal downloading, but often rationalize their act by saying that everyone — including their parents — is doing it, according to…