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Category: Europe

  • Volvo Trucks creates a broad footprint across the social web for new truck launch

    Some of the most imaginative uses of social media in support of marketing and brand communication are in the car industry. If you follow what’s happening in that industry from a social media perspective, you’ll know about what companies like…

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  • In a crisis of reputation and trust, the personal touch is everything

    The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in…

  • When robots rule the world

    The idea that computers rather than people could make decisions about other people’s intentions in the workplace that I wrote about recently – an IBM security tool can flag “disgruntled employees” – may be the tip of an evolutionary iceberg…

  • Shape the debate about the UK and the EU

    A few days ago, Prime Minister David Cameron made a speech in London on what he called “the future of Europe,” setting out his stall about the UK, the European Union, Europe itself and how he sees the future for…

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  • Taking LeWeb to another level

    The announcement a few days ago that the LeWeb conference has been acquired by Reed MIDEM marks a significant milestone in the evolution of an annual event that has become the public networking platform of choice for big business, entrepreneurs,…